In today’s Zoom meetings and work-from-home generation, one might wonder, “Why would anyone want a physical office?” But let me tell you, having a brick-and-mortar office in the US is like having a front-row seat to the business game. The US has the world’s largest economy and is a big business hub with numerous opportunities for entrepreneurs. With cutthroat competition, globalizing is a pivotal step towards a business’s growth.
BENEFITS OF A PHYSICAL OFFICE:
- CREDIBILITY:
Let’s face it people judge a book by its cover and when it comes to business having a physical office in a prime U.S. location is like having a shiny hard-bound book cover.
Consider a scenario where there are two companies, one operating from a fancy Texas address and another operating from a mysterious online space. Who would you trust for your job? The establishment of a physical office shows credibility and elevates the business. It also helps gain the customer’s trust and direct their perspective about the company in the accurate path. When a company is incorporated in the U.S. and has a physical office present it is easier for customers to contact the firm for their services. Having a physical presence portrays stability and surety of realism within the client’s minds, they are more likely to avail of services.
- COLLABORATION AND MOTIVATION:
Ever wondered why companies like Google invest millions in their office? It’s not just for the fancy snacks and aesthetics. Online meetings are convenient but sometimes a group meeting and brainstorming sessions over coffee are much more effective. In-person collaboration sparks creativity and innovation. Face-to-face interactions between the employees keep them from becoming lethargic and seeing their colleagues work motivates them to work harder as a level of competitiveness is built. It also creates a sense of belonging and team bonding comes along naturally. In case a local business wants to connect with you regarding collaboration or services, having a physical office will help them reach out to us faster without having doubts about the business. Having dedicated workspaces and designations helps people feel respected and valued.
- REGULATORY AND LEGAL ADVANTAGES:
Operating within the U.S. legal system can sometimes be difficult but navigating through these legal systems can be made easy with the establishment of a physical office. To incorporate your business in the U.S. an address is mandatory therefore having an office of your own could be beneficial and provide a more stable and predictable business environment. Additionally, it can offer tax advantages and incentives depending on state to state. Having a physical office will also make it easier for the business to comply with the local laws and regulations as well as stay updated on them.
- NETWORKING:
How much do we truly know about and trust our online “friends”? Similarly just having an online presence isn’t enough to make formal connections, it is important for a business to have some local connections, and having a physical office will make the process of creating genuine and trustworthy connections faster. A business should be aware of scams and imposters having a physical office and holding meetings in real-time will eliminate the risk of this.
- BRANDING:
While having a physical office in the U.S. branding and marketing becomes easier because you will know about the market trends firsthand and will be able to track the business image on the ground, having live workshops, hosting events and network meet-ups will allow your brand to look more established. On-ground marketing will also become simple, coordinating where to put billboards and stream advertisements, along with online promotions. Having an office in a prestige location can also help make an impression and help prompt the business.
REAL-WORLD EXAMPLES:
Let’s see a few examples that have established a physical office and boomed later on in their career. ⬇️
- SPOTIFY:
This company is originally from Sweden they set up their first office in the U.S in New York despite being an online music streaming platform, opening a physical office allowed them to collaborate directly with U.S music labels, secure licensing agreements faster, and become a dominant player in the U.S streaming market and today is worlds most streamed music popular streaming platform.
- IKEA:
Today Ikea is one of the most profitable organizations they are originally from Sweden but they entered the U.S. market by opening physical stores in America’s key cities and adapting their model to the American landscape
- HUAWEI:
A Chinese tech giant made a strategic move by opening a research and development office in Silicon Valley which helped them tap into the U.S tech pool. This also helped them collaborate with local companies.
- GLOSSIER:
Originally glossier was an online-only skincare and beauty brand, glossier has hosted numerous pop-up experiences and opened permanent locations and now is a trending brand amongst youngsters.
INDIAN EXAMPLES:
- Bonkers:
Bonkers has recently gained a massive following, originally it was an online-only clothing store but recently they have opened physical stores due to which their reach increased.
- NAYKKA:
An online-only beauty store despite doing extremely well opened physical stores which enabled them to reach a larger crowd and increase profits.
CONCLUSION—IT’S MORE THAN JUST AN ADDRESS
In today’s globalized economy, the strategic expansion of businesses into new markets is a pivotal step towards achieving substantial growth and sustainability. Establishing a physical office is a game changer, it is like planting a flag in one of the world’s most influential markets so if you are looking to expand your business, access new markets, tap into a wealth of resources and opportunities, and stand out in a crowded digital world, JURIS CONSULTANTS is here to help you take the first step towards your American dream.
